WHO WE ARE
Cedars Group is a family-led company focused on building lasting businesses through operational excellence and deep care for our people and the communities we serve.
- Building a business on our family legacy
Some people spread their wings.
We spread our roots.
Our Journey
We grew up watching our fathers build their lives through business — with grit, heart, and relentless drive. That same spirit led us, three cousins, to start Cedars Group and carry the legacy forward in our own way.
- Chapter 01
Founding of Cedars Group
by Jeoffrey Feghali, Ryan Feghali, and Johnny Baklini
- 2018
- Chapter 03
Expansion into Arizona with acquisition of Yuma, Az
Taking our first steps beyond California borders
- 2019
- Chapter 05
Expansion into Oregon with acquisition of stores in central and southern Oregon
Reaching new territories and communities in the Pacific Northwest
- 2020
- Chapter 02
Formation and acquisition of first store in Ridgecrest, California in 2018
Our first major milestone – establishing our foundation in California
- 2018
- Chapter 04
Expansion in California with Acquisition of Imperial Valley,California
Strengthening our presence in the Golden State
- 2020
- Chapter 01
Founding of Cedars Group
by Jeoffrey Feghali, Ryan Feghali, and Johnny Baklini
- 2018
- Chapter 02
Formation and acquisition of first store in Ridgecrest, California in 2018
Our first major milestone – establishing our foundation in California
- 2018
- Chapter 03
Expansion into Arizona with acquisition of Yuma, Az
Taking our first steps beyond California borders
- 2019
- Chapter 04
Expansion in California with Acquisition of Imperial Valley,California
Strengthening our presence in the Golden State
- 2020
- Chapter 05
Expansion into Oregon with acquisition of stores in central and southern Oregon
Reaching new territories and communities in the Pacific Northwest
- 2020
- Building a business on our family legacy
We're just getting started.
With every new store, we grow our team, our reach, and our impact.
We believe the best is yet to come.
Our non-negotiable values
We grew up watching our fathers build their lives through business — with grit, heart, and relentless drive. That same spirit led us, three cousins, to start Cedars Group and carry the legacy forward in our own way.
Hustle and execute
We move fast, think smart, and get things done with relentless energy and focus.
Lead with principle
Integrity guides every decision we make, building trust with our team and communities.
Team over self
We succeed together, supporting each other and celebrating collective achievements.
Bring passionate energy
We approach every challenge with enthusiasm and genuine care for what we do.
Founders leading the way
Meet the three cousins who turned their family legacy into a thriving business empire.

Ryan Feghali
Supervisor
Ryan grew up in Bakersfield, California, and earned a BA in Business Marketing from California State University, Fullerto…
- San Diego, CA
- MBA, UC San Diego

Jeoffrey Feghali
Managing Partner
Born and raised in Cleveland, Ohio,
Jeoffrey studied abroad in Cairo before relocating to Bakersfield. He developed…
- Bakersfield, CA
- BS Electrical Engineering, Cal Poly

Johnny Baklini
Managing Partner
Johnny was born and raised in Lebanon before moving to California, where he earned his bachelor’s degree from California State University, Bakersfield and later returned to become certified in Human Resources. He has grown a single restaurant into a portfolio of 30+ Little Caesars and CoCo Playa locations across three states.
- Bakersfield, CA
- BS Business Administration, CSU Bakersfield
Our Operating Pillars
The fundamental principles that guide our operations and drive our success across all
business ventures.
Management
Family business is what we build on. We operate on the base of honesty and commitment to excellence. We believe in our people and work around achieving a better level for our organization's excellence.
People & Culture
We are one team, from all levels of expertise. Our success is the success of each and every individual that works with us. We work on elevating each other, and investing in the education of our team.
Operations
Operation excellence is the core for scaling our business. With more than 500 employees, we make sure to keep on maintaining, supporting, and growing our team to create a successful business.
Leadership
Every employee in our organization is a leader. They are part of our company's decision making and creating compatibility between our projects.
Work Hard, Play Harder
We try to bring a 'Disneyland feel' to our stores from the employees to our customers. We hire positive individuals that work hard, possess our values, and help create a successful atmosphere and culture.
Scaling with Purpose
As we expand into new markets, we do so thoughtfully — always asking how we can best serve the communities we join. Growth is a responsibility, and we lead with impact in mind.