WHO WE ARE

Cedars Group is a family-led company focused on building lasting businesses through operational excellence and deep care for our people and the communities we serve.

Some people spread their wings.
We spread our roots.

Our Journey

We grew up watching our fathers build their lives through business — with grit, heart, and relentless drive. That same spirit led us, three cousins, to start Cedars Group and carry the legacy forward in our own way.

Founding of Cedars Group

by Jeoffrey Feghali, Ryan Feghali, and Johnny Baklini

Expansion into Arizona with acquisition of Yuma, Az

Taking our first steps beyond California borders

Expansion into Oregon with acquisition of stores in central and southern Oregon

Reaching new territories and communities in the Pacific Northwest

Formation and acquisition of first store in Ridgecrest, California in 2018

Our first major milestone – establishing our foundation in California

Expansion in California with Acquisition of Imperial Valley,California

Strengthening our presence in the Golden State

Founding of Cedars Group

by Jeoffrey Feghali, Ryan Feghali, and Johnny Baklini

Formation and acquisition of first store in Ridgecrest, California in 2018

Our first major milestone – establishing our foundation in California

Expansion into Arizona with acquisition of Yuma, Az

Taking our first steps beyond California borders

Expansion in California with Acquisition of Imperial Valley,California

Strengthening our presence in the Golden State

Expansion into Oregon with acquisition of stores in central and southern Oregon

Reaching new territories and communities in the Pacific Northwest

We're just getting started.

With every new store, we grow our team, our reach, and our impact.
We believe the best is yet to come.

Our non-negotiable values

We grew up watching our fathers build their lives through business — with grit, heart, and relentless drive. That same spirit led us, three cousins, to start Cedars Group and carry the legacy forward in our own way.

Hustle and execute

We move fast, think smart, and get things done with relentless energy and focus.

Lead with principle

Integrity guides every decision we make, building trust with our team and communities.

Team over self

We succeed together, supporting each other and celebrating collective achievements.

Bring passionate energy

We approach every challenge with enthusiasm and genuine care for what we do.

Founders leading the way

Meet the three cousins who turned their family legacy into a thriving business empire.

Ryan Feghali

Supervisor

Ryan grew up in Bakersfield, California, and earned a BA in Business Marketing from California State University, Fullerto…

Jeoffrey Feghali

Managing Partner

Born and raised in Cleveland, Ohio,
Jeoffrey studied abroad in Cairo before relocating to Bakersfield. He developed…

Johnny Baklini

Managing Partner

Johnny was born and raised in Lebanon before moving to California, where he earned his bachelor’s degree from California State University, Bakersfield and later returned to become certified in Human Resources. He has grown a single restaurant into a portfolio of 30+ Little Caesars and CoCo Playa locations across three states.

Our Operating Pillars

The fundamental principles that guide our operations and drive our success across all
business ventures.

Management

Family business is what we build on. We operate on the base of honesty and commitment to excellence. We believe in our people and work around achieving a better level for our organization's excellence.

People & Culture

We are one team, from all levels of expertise. Our success is the success of each and every individual that works with us. We work on elevating each other, and investing in the education of our team.

Operations

Operation excellence is the core for scaling our business. With more than 500 employees, we make sure to keep on maintaining, supporting, and growing our team to create a successful business.

Leadership

Every employee in our organization is a leader. They are part of our company's decision making and creating compatibility between our projects.

Work Hard, Play Harder

We try to bring a 'Disneyland feel' to our stores from the employees to our customers. We hire positive individuals that work hard, possess our values, and help create a successful atmosphere and culture.

Scaling with Purpose

As we expand into new markets, we do so thoughtfully — always asking how we can best serve the communities we join. Growth is a responsibility, and we lead with impact in mind.

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Ryan Feghali

Supervisor

Ryan grew up in Bakersfield, California, and went on to earn a BA in Business Marketing from California State University, Fullerton. After graduating, he worked in advertising before deciding to pursue an MBA at the Rad School of Management at UC San Diego, where he shifted his focus to finance and investments at a San Diego-based firm.

Despite exploring other paths, Ryan always knew entrepreneurship was his calling. He eventually followed in his father’s footsteps by purchasing his first Little Caesars Pizza franchise. Today, he owns and operates bothLittle Caesars Pizza and Jersey Mike’s Subs franchises in Arizona and California.

Interests & Hobbies

In his free time, Ryan enjoys playing tennis, reading, investing, and is an active member of the Entrepreneur Organization of San Diego.

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Jeoffrey Feghali

Managing Partner

Jeoffrey was born and raised in Cleveland, Ohio, and later studied abroad in Cairo, Egypt before relocating to Bakersfield, California. There, while working at his father’s Little Caesars restaurants, he developed a passion for the pizza business.

He went on to attend California Polytechnic State University, earning a BS in Electrical Engineering in 2006. After graduation, Jeoffrey worked as an engineer at Linear Technology, where he was part of a team developing integrated circuits and electronic chips.

In 2009, he returned to Bakersfield and became actively involved with Little Caesars.

Interests & Hobbies

Outside of work, Jeoffrey enjoys playing guitar and writing music. His hobbies include working out, sports, martial arts, and spending time with his dog.

JB

Johnny Baklini

Managing Partner

Johnny was born and raised in Lebanon before moving to California, where he earned his bachelor’s degree from California State University, Bakersfield and later returned to become certified in Human Resources. He has grown a single restaurant into a portfolio of 30+ Little Caesars and CoCo Playa locations across three states.

Johnny is known for creating and scaling departments from scratch—building systems in operations, HR, and property management before delegating them as the business expanded.

A lifelong learner, he thrives on solving problems, creating structure, and developing leaders.

He is a graduate of Bakersfield Leadership and an active member of the Young Presidents’ Organization (YPO) and the Executive Association of Kern County (EAKC). He also previously participated in the Entrepreneurs’ Organization (EO).

Outside of work, Johnny values faith, family, and personal growth. He enjoys journaling, learning, and staying involved in community-focused nonprofit efforts.

Interests & Hobbies

Johnny is committed to personal growth and is known for uplifting those around him, guided by a strong belief in karma. He values family time and lives by the motto: ‘Always Remember to Smile.’